Branding and Design project
2017
This is a school project where we had to create a logo and a packaging design that captures our personality. I'm known to be a crazy dog lover, and also someone who has a fun and bubbly personality. I decided to combine the two aspects of my personality to create a brand "mojo" (a combination of my dog's name, Mocha, and my name, Jocelyn), and a product: take-away packaging for dog food. I envisioned a food stall that sells premium food that we can pamper our furry friends with. The packaging design is inspired by existing food and beverage brands who incorporate fun and modern designs into their packaging.
The planning process started from brainstorming ideas about myself and my personality, before translating that into a brand and a product.
